Searching for an SEO agency in Dubai to help improve your website’s organic traffic? As a business owner, driving qualified traffic to your website is crucial for generating leads and sales.
SEO (search engine optimization) helps you rank higher in search engines like Google so that your content is more findable by your target audience. But not all SEO agencies take the same approach. When partnering with digital marketing services, you want one that follows proven best practices.
Here are the key steps a reputable SEO agency in Dubai will take to get you better search engine rankings and more organic traffic.
Conduct Keyword Research
The first step an SEO company will take is doing thorough keyword research to identify the terms and phrases your ideal customers are searching for. The agency will use keyword research tools to find high-volume, low-competition keywords that align with your business and target customer interests.
This allows them to optimize your site and content around those keywords so you can rank for searches that convert. An SEO agency will come up with a targeted keyword list that informs content creation and SEO optimization efforts.
Perform Technical SEO Audit
Next, the digital marketing services will audit your website’s technical SEO. This means reviewing your site’s backend and infrastructure to ensure search engines can easily crawl and index it. Some key areas they’ll evaluate include:
- Site speed – Is your site fast loading? Quick page speed improves SEO rankings.
- Mobile optimization – Is your site mobile-friendly? More searches happen on phones than desktop.
- Indexation issues – Are search engines facing any problems crawling your site?
- Broken links – Does your site have any 404 errors or broken internal links?
- Schema markup – Have you implemented schema data for better rich results?
- Site security – Does your site use HTTPS and follow security best practices?
The technical audit identifies any issues that may be hampering your ability to rank. The SEO agency can then make recommendations to fix them.
Optimize On-Page SEO
A core part of the SEO process is on-page optimization. This means optimizing the elements on each page of your website to target selected keywords and appeal to search engines. An SEO company will look at:
- Page titles and meta descriptions – Do these include keywords and compel searchers to click?
- Image alt text – Have you included keyword-optimized alt text for each image?
- URL structure – Are URLs keyword-focused for better rankings?
- Headings and subheadings – Do these contain target keywords?
- Content length and keywords – Is content long enough and keyword optimized?
- Internal linking – Have you linked related content together with keywords?
On-page optimization ensures each page sends strong SEO signals to Google so you can rank for chosen keywords.
Create Linkworthy Content
The best long-term SEO strategy includes creating high-quality, relevant content optimized with target keywords. The digital marketing services will coordinate content creation focused on topics and keywords you want to rank for.
This content also needs to be highly shareable so that readers are eager to link to it. The more quality sites linking back to your content, the higher it will rank in search engines.
Build High Quality Backlinks
Links remain one of the strongest ranking signals for Google. So an effective SEO campaign always includes backlink building. There are various ethical strategies SEO agencies use to build quality backlinks, such as:
- Guest posting – Writing and publishing content on other relevant sites and earning a backlink
- Link inserts – Having bloggers naturally mention and link to your content
- Influencer marketing – Partnering with industry influencers to earn backlinks from them
- PR outreach – Pitching journalists in your industry to secure backlinks from placements
- The focus is on building backlinks from high authority, relevant sites. This shows search engines that other reputable sites view your content as valuable.
Improve Local SEO
For businesses wanting to rank locally, an SEO agency in Dubai will optimize your local SEO. This includes steps like:
- Optimizing Google My Business listing – Completely filling out your GMB profile and adding keyword-rich descriptions.
- Building localized content – Creating content optimized for local keywords including your city.
- Earning local citations – Listing your business name, address and phone number across directories like Yelp.
- Encouraging customer reviews – Getting more 4-5 star local reviews on your GMB listing and other sites.
The goal is getting your business to rank high in the 3-pack and map listings for searches relevant to your local area.
Track and Report Results
The best SEO agencies track and report on results so you know the ROI your investment is driving. They will provide analytics showing your organic traffic growth, keyword rankings, backlinks gained, and conversions (phone calls, contact form submissions, etc) from SEO.
The agency will also provide optimization recommendations based on the latest search algorithm updates and trends. SEO is always evolving so they will keep you up-to-date on changes you need to make to keep seeing results.
